Princeton University Women*s Center

The Princeton Women’s Center approached Isometric to make the center more accessible to a student body disengaged with contemporary feminist discourse. Through focus groups, we learned that women were routinely socially degraded and denied top student leadership positions. Using the asterisk as a design device, we created a new visual identity that invited the campus community to look deeper into everyday inequalities and to seek ways to redress them.


Project by Isometric Studio

Role Art Director + Designer