Princeton University LGBT Center

Beyond simply professionalizing their identity, the Princeton University LGBT Center sought to move beyond traditional rainbow branding that could potentially alienate students in need of support. This design deconstructs the rainbow into its constituent segments to visualize the soft contours of identity. With custom photography and ethnographic vignettes, the design emphasizes the personal stories of LGBT students, focusing on intersectional identities and underrepresented perspectives.


Project by Isometric Studio

Role Art Director

Designer Jihye Um