Function of Beauty

Function of Beauty creates and delivers customized hair care products based on each individual’s hair type and goals. Through a careful, algorithmic process, Function of Beauty makes hair care simple, inclusive, and personal. We crafted a visual identity, packaging, and web experience that incorporates elegant typography, sophisticated color, and custom illustration to convey the brand’s ethos.


Project by Isometric Studio

Role Art Director + Designer

Design + Illustration Jihye Um + Jacob Chan